Why do I need SEO?
Search Engine Optimization is basically the ongoing practice of improving a web site’s internal and external aspects in order to increase traffic, making the site more attractive to major search engines such as Google, Yahoo! and Bing. Optimizing a web site for search engines requires tweaking many different elements of a web page. Elements including clean, semantic code, World Wide Web Consortium (W3C) standards and practices, and target keywords that best represent your business or product.
Can I do my own SEO?
Yes! ...if you know all the tricks of the trade. However search engines are constantly changing their prerequisites to how they rank a website and unless you are constantly staying on top of new trends it is almost impossible to keep your site high in the rankings. That’s why it is much more cost effective to go through a company that specializes in SEO.
Will I ever rank first?
It’s definitely possible to get your site on the first page of Google, Yahoo! or Bing for a limited number of keywords and it IS possible to reach the number one rank for a keyword. However... anyone who says they can guarantee your results does not have a clear understanding of SEO or SEO practices.
SEO is a tricky industry and you will constantly be battling other companies for ranked position! Make sure you use legit SEO methods that don’t involve cheating the system that will get your site blacklisted.
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